If you follow the energy debate closely and keep track of the arguments pro and against fossil fuels, you will be well acquainted with the term “biofuels” by now. And while they produce excellent results in reducing carbon emissions, the industry has yet to outgrow its infancy stage. I am afraid things will remain the same in 2023. Why is that?

Biofuels Are Losing The PR Battle

EVs – or electric vehicles – are the new shiny toy everybody has fallen in love with. People across the Western hemisphere have proclaimed the dawn of a new era and the dying of this inveterate dinosaur – the internal combustion engine. Common-sense arguments that the world economy does not produce enough aluminium, nickel, and lithium – all vital for the construction of EVs – or that the strain on the electric systems will cause their collapse are optimistically brushed aside.

The reason is simple – EVs have captured the imagination of the public mind. They are clean, they are the future, and they will save the planet – all great slogans that would make Don Draper proud. Biofuels can hardly compete with that. They reduce carbon emissions – but they do not eliminate them entirely. And fractions and percentages do not sound that sexy or convincing.